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Research papers

Triple E brand model

Many companies measure brand health from awareness, image and loyalty. These three variables are measured over time, but they do not really help manage brand growth and its contribution to business. We have created the Triple E model, which solves...

Catalogue: Latin America 2016: Research Renovation
Authors: Macarena Estévez, Ana Carreras
April 13, 2016
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Citation

Estévez and Carreras (2016a, April 13). Triple E brand model. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/triple-e-brand-model